Branding
Brand Identity is about being consistent and helping a brand be identifiable.
Focusing heavily on the Hotsy Red and creating a guide for digital branding. Empowering Hotsy Minnesota to achieve their mission of consistent recognizable branding, backed by the the best nationwide dealership network.
Content Creation
Content Creation partnered with social media campaigns help create targeted communication that reaches audiences effectively.
High quality content can boost brand recognition with shares and interactions, allowing for higher conversion rates by guiding followers through each stage of the customer journey.
Meta Reel
Instagram Story
Meta Reel
Instagram Story
Events
Events help capture the awareness stage of marketing. They're a great way to get a direct experience with customers and give a personal touch to products and services.
With Hotsy Minnesota, one of the largest events of the year is Farmfest. Part of the goal was to engage and connect with a different part of the market. Capturing the interests of farmers at the event by offering a raffle in exchange for marketing information. Free refreshments, and live demos and walkthroughs.
Print Design
Printed advertisements are an effective way to penetrate new markets. Combine with digital campaigns to track ROI (Return on Investment)
Printed campaigns for events and sales, utilizing Google Forms and landing pages to track total conversions. Updated business cards to reflect modernized branding.
Web Design and SEO
UI (User interface) and UX (User Experience) design is used to create trustworthy brands and relationships. When users have a platform that is easy to navigate and modern, it can cultivate those experiences into conversions.
This was done with a focus on readily available CTAs (Calls to Action), quick load times, and properly executed web SEO (Search Engine Optimization).
